Online Gaming

The 'Player - Playcard - PC' relationship

“Quote….”

            What is undisputed is that the next twelve

Months will see more and more sites focusing on

customer retention and reactivation – where

operators will be looking to restimulate lapsed

players from their millions of sign-ups on the best

possible economic terms. Richard Segal,

PartyGaming’s CEO speaking at the EIG conference

In Nice in September observed the only limitation

on their already massive $100million marketing

spend is that they have not found a worthwhile

way to spend more money. "...... focus on retention will be

All important for us next year..... I don’t think the

Opportunities are out there yet – we would double

Our spend on them if they were.”

Quote from iGamingBusiness Jan 2006

With kind permission of the publisher, SportsBusiness Group

Many thanks to the Author, ANDREW GELLATLY

“THE OPPORTUNITY HAS ARRIVED”

DIGI PLAYCARDS